Were not trying to reach the everyman in universe. Don’t let this philosophy fool you.
According to a survey of 2,705 business professionals across 11 B-to-B markets and New Product Information, the Web is an important reference tool closer to the actual sale than trade magazines.
And a recent study showed that within five years, half of the customers that use wholesale distribution services will be doing their business over the Internet.
Again, the question should be, What are your potential losses if you’re not online? Are you competitors there? More importantly, are your customers? If you’re already spending money on other kinds of advertising, the comparable costs for creating a Web site can be peanuts.
Plus, unlike your print collateral material like books, a Web site is flexible, dynamic, it can be changed as often as you’d like, with relatively little added cost.
Were not trying to reach the everyman in universe. Don’t let this philosophy fool you.
According to a survey of 2,705 business professionals across 11 B-to-B markets and New Product Information, the Web is an important reference tool closer to the actual sale than trade magazines.
And a recent study showed that within five years, half of the customers that use wholesale distribution services will be doing their business over the Internet.